Planning To Create A Separate Business Profile On Google Plus? Probably, You Should Wait


Sine the day Google Plus was launched, many blogs and web based business have jumped right over to create a business page on Google Plus. This is quite similar to Facebook pages for business or having a separate Twitter account for your website, service or brand.
Having a separate business profile for your website has a couple of advantages. First, your customers, readers and fans can quickly connect with your website without having to follow your personal profile. They can get all the updates from your business page on Facebook, Twitter, Google Plus (coming soon) and know the recent updates or services you are offering.
The second advantage is that you can easily manage your personal profile and business profile, without mixing them together. Almost every web based company or business has it’s own business page which is justified for branding reasons.
Now that Google Plus has arrived, should you create a business profile on Google Plus? How about the idea of creating a separate Google Plus profile for your webiste or blog and posting all the updates, links, promotions and deals on that Google Plus profile?
Sounds like a good idea but in reality it isn’t.

Google Will Soon Shut Down Non User Profiles on Google Plus

Google engineer and product manager Christian Oestlien posted an update on Google Plus where he says that business and brands should not create non user profiles on Google Plus. In fact, Google will shut down or completely remove any non user profile on Google Plus, since separate profiles for business and brands are a work in progress.
In the following video, Google engineer Christian Oestlien says some  future plans of Google Plus and how Google is shaping up a separate profile for brands, so that they can do social media promotion
Christian says
It’s a fact that users react differently with companies and brands, when compared to their reaction and interaction with friends. We are well aware of that and Google wants to create a smooth and optimal experience for both users and businesses. Our team of engineers are already working to create a separate solution for companies and brandds and you should be able to create your business profile on Google Plus, within a couple of months going forward.
At this time, we don’t want people to create non human profiles on Google Plus. Hence, we will be actively communicating with profile owners in order to shut down any non human entity on Google Plus they have created. If you represent a “non-user entity” (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches) you can sign up here.

Too Much Self Promotion Will Harm You In The Bigger Picture

It is a general rule of the thumb that people don’t like stuff which are robotic in nature.
If a profile looks too much self promoting or has a very loud marketing pitch, it will likely drive people away. Over the past couple of years, I have seen many bloggers and business do this mistake over and over again. Here is an example.
self promotion Planning To Create A Separate Business Profile On Google Plus? Probably, You Should WaitThere are some users who use Twitterfeed and other RSS services to post updates to their Twitter account every half an hour. These updates never stop and are purely automatic in nature. A typical case is when the person adds dozens of reputed blogs to his automatic tweeting list and continues pouring updates every other minute. The person never responds to mentions or direct messages and neither participates in any conversation.
Guess what happens? Users not only hate such behavior but they will also tell their friends not to follow this specific Twitter account. Bad reputation, once established is way more powerful than good reputation and once you lose respect and reputation from your fans, it’s going to be way difficult to regain it.
Google Plus is no exception.
I have observed quite a few websites and reputed blogs have setup their official Google Plus profile, which makes no sense at all.
Don’t you think it’s too early to create a business page on Google Plus and spam your followers for nothing? Why are you doing this? If your website or blog is really useful, people will automatically connect with your profile and add you to their circles, their is practically no need to spam them with your business page and dump their timeline with updates and blog posts.
From my observaion, I have noticed that interaction in Google Plus is a completely new thing. Google Plus is still in it’s baby stage and current users are early adopters, who are probably 1000 times smarter than YOU. Spamming their timeline with your blog posts and updates from your website is not going to help.
If you really want to promote your website, take part in the conversation and build relationships. When you genuinely help people and engage with them, you are building something which is going to stay and prove to be more effective than an autonomous business profile.
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How to make Google+ looks like Facebook!?!


Google had launched its new social networking site Google+ few days back and it was widely available after Google opened up the sign up using invitations. There are many things common for Google+ when compared to most popular social network Facebook. But one feature which stands out for Google+ is its simple UI. But if you have used Facebook for long time now and loved it interface, you can now get the same look on Google+. Facebook+ is a new extension for Google Chrome which transforms the look of Google+ and makes it similar to Facebook.

The original look is featured above and below you can see the Facebook style Google+.

There are quite a few changes made by this extension on Google+ including the logo and images. The comments section also gets a background color.
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Google+ Tips for Newbies:


*A word about updates to this post. From time to time this post will be updated to reflect current information either on the Google+ features and as the user interface evolves. If you find something out dated or missing, feel free to give a nudge on Twitter or Facebook. Now for those tips…

» Making the Most of this Post


First thing you’ll likely want to do is add some friends right? There are several ways to do that.
adding friends in google plus 40 Google Plus Tips for NewbiesCreating new circle when mousing over contacts.
Tip #1: Adding Friends from Suggestions. On the right hand side, there’s aSuggestions area highlighting friends you can easily add
Tip #2: Adding Friends from Yahoo Mail. This option is available when clicking the circles icon on the toolbar. If you are a Yahoo! Mail user, go for it.
Tip #3: Adding Friends from Hotmail. In the same “Circles” view, next to the Yahoo! option. Bring all those Hotmail users in to your designated circles, more on that in a moment.
Tip #4: Blocking Friends. The folks at Google could be more creative in naming this. If they are friends, why block them, right? Maybe Enemies, Not a Friend? Block People? Picky I know.


When adding friend you’ll be able to specify a circle to put them in. When doing so there is also an option to create a new circle when adding a friend. Circles are used to organize friends. Many ways to think of these circles. Based on affinity, like work, church, family, and extended family. Or you could go a little more military as De Niro and Stiller’s in “Meet the Parents”. Either way, circles make it pretty easy to put friends in order fast in Google Plus.
Creating circles allows you to quantify who see’s what you publish in your stream updates.
how to use google plus circles 40 Google Plus Tips for Newbies
Tip #5: When you add someone to your circle, you are saying, “I wanna see your stream updates.”
Tip #6: When someone adds you (more on notifications later), they are saying, “I want to see your extended circle and public updates.”
Tip #7: By creating circles allows you to quantify who see’s what you publish in your stream updates.
Tip #8: Creating Circles. You can see how to create a new circle above, when responding to suggestions, or mousing over a plus user.
drag and drop google plus circles 40 Google Plus Tips for NewbiesDrag and Drop Convenience of Circles
Tip #9: Managing Circles. The drag and drop interface makes it really simple to populate circles. Click the circles icon, start dragging and dropping into your newly created circles.Don’t have a circle created yet for a contact? Drop your new friend on the “Drop here to create a new circle” circle. Name it, you are done.
Tip #10: How I’m managing circles. A the moment I have about 12 circles. The circles fall in the following classifications.
  • Personal contacts: Friends, family, people at church, etc.
  • Professional contacts: These are people I know in my industry, other industries, politicians, and celebrities.
  • Utility circles: more on this in the ‘somewhat’ advanced tips section below.
Considering relevancy. I’m particular about these circles, goes back to my Sage ACT! certified consultant days. I chose to organize contacts in circles with two things in mind.
Tip #11: How can I easily share my stream updates with those I think have the most interest in what it is I’m saying? If I post a question about recent email marketing delivery rates, I want to select a circle of those who are most interested in that stuff, professional contacts. If I have a personal update about something one of my children did, I want to share it with the appropriate personal contacts.
Tip #12: How can I get up to speed with what is going on with specific people? With circles setup, I can quickly click a given circle under the “Stream” on the left hand side of the home page, to get up to speed on members of that circle.

Photos in Google Plus

Tip #13: See photos of those in your circles. Click on a picture and you are brought to a screen that looks like this one.
google plus photos feature 40 Google Plus Tips for NewbiesViewing Photos of those in your Google Plus Circle
Tip #14: A useful feature is the ability to see the photo while commenting or reviewing comments. At this time, there is no circle-based filter available like the main comment stream. I can see the need to see photos from members of a specific circle.
Tip #15: Have a friend in the photo? Tag them by using the Actions option just below the photo.
Mobile photos: Not a whole lot to say here. My Android phone, while cleaner than ever and germ free, has not yet recovered from going through the washer, nor has it been replaced (soon).
Tip #16:  Once you have Google+ installed on it, uploading to your Google+ Photos account is instant. My understanding from Android users, uploaded photos can optionally include Geo data of the photo (disabled by default). More on that in the a word about photo securitysection of this post.

Your Google Plus Profile Page

Important word about Google Plus profile photos:Your usual avatar won’t cut it. Find a higher resolution photo. Otherwise you’ll be sharing a grainy version of yourself on plus. Not nice.
Tip #17: This is important. Fill it out as completely as possible. Not only is it your brochure to the masses about who you are, it is also something that shows up in the SERPs, specifically:
  • The Title comes from your Google Plus Profile name.
  • The Description is from the introduction field on your profile page.
Tip #18: Find out more details from Dana Lookadoo’s excellent post on Google Profiles in the SERPs.

Security in Google Plus

Securing Sections of Your Google Plus Profile

You can specify security settings on your Google profile page, one section at a time.
Tip #19: Many sections of your Google profile can be secured quickly and precisely.

» Click to see sections

To get there, view your profile, and then choose to Edit Profile. This takes you to the about page of your profile with the ability to select and edit security settings per section. The sections you specify can be visible in any way you like, public to the web, specific circles, extended circles, or not at all.
how to manage google plus security 40 Google Plus Tips for Newbies

A Word About Photo Security in Google Plus

Tip #20: Photo security in Google plus is handled differently. As per the screenshot below, at this time, users can specify whether to include photos on your profile, photo tag approval settings (when you are tagged in a photo), and whether to display geo settings (where the photo was taken, if available) for newly uploaded photos and albums.
photo sharing options in google plus 40 Google Plus Tips for Newbies
Tip #21: Geotagging is powerful allowing you to share your journey’s with friends, however for the security conscious, having the ability to disable these functions is a must. For more about Geotagging in photos go here.
chat settings in google plus 40 Google Plus Tips for NewbiesTip #22: Google chat security settings. Below the stream section on the left hand side, there is a Google chat area. Click the small arrow next to “Chat” (credit to friend Linda Lawrey for sharing this nearly hidden option). Selecting Circles takes you to a box to select the circles you wish and enabling chat for Google+. The notice there states:
People in these circles who also enable chat will be able to see when you’re online and chat with you.
Tip #23: Hardware settings in Google chat. Selecting settings allows you to configure and verify your microphone and webcam are working to your liking.

Security Concerns? Test Your Profile by Viewing as Another Google Plus User

Tip #24: Test your profile from another users perspective.
  • Click on your name in the Google bar at the top.
  • Choose View Profile.
  • In the category bar across the top on the right there is a “View profile as…” box.
  • In that box, type a user for whom like to view your profile as. Presto! you are now viewing as that user!

Using the Google+ Notifications Window

Google+ notifications lets you comment right within the notifications dropdown window.
google plus notification window 40 Google Plus Tips for NewbiesTip #25: This jumped out at me as one of the early winning features of Google Plus. The notifications window works similar to the ones found in other social networks. It’s different as it let’s you comment on status updates right within the notifications dropdown. Small detail, but when you are in a hurry this means you don’t have to click, load another page, and then comment. You can read the whole comment stream, and inject a reply if you wish.
Tip #26: The notifications window allows you to scroll through notifications newer or older than the one you are viewing.
< Newer | Older >

Tip #27: Getting to noisy? You can select to  mute a given post, from the notifications window as well. Handy for those chattier posts you may have commented on, but don’t care to be updated with every new comment.

Advanced Tips

Google Plus Settings

Tip #28: Be sure to checkout these settings (screenshot below), they primarily deal with your notification preferences. Receive a notice when someone mentions you in a post, or adds you to a circle, tags you in a photo, etc. There are currently 11 notification options available. Which brings us to SMS notification.

Setting Up SMS Notifications In Google Plus

Tip #29: Sometimes sending notifications to your phone via text is a good thing. I do this on Twitter for certain people I follow, and it’s handy to get these notices when you are remote. Google+ offers this functionality too. Just plugin a phone number, respond to the verification, and you are in.
how to configure google plus with sms 40 Google Plus Tips for Newbies

How to Format Text in Google Plus Stream Updates and Comments

Tip #30: BoldItalics. strikethrough, or any combination thereof. Doable in Google Plus. Simply use an astericks (*) on either side of a word or sentence you’d like bolded. Use an underscore (_) on either side for italics. Lastly use a dash (-) on either side to strikethrough. Any combination of the three can be used as well.
google plus text formatting2 40 Google Plus Tips for Newbies
google plus text formatting 40 Google Plus Tips for Newbies

Controlling Updates and Comments in Google Plus

Tip #31: Edit/Deleting comments on others posts. Mistakes happen. So do misspellings. When this happens, all those who have commented before you are notified of your comment… potentially embarrassing. Fortunately, you can do something about it. Once a post is published, you can edit or delete the comment.
editing comments in google plus 40 Google Plus Tips for NewbiesModifying stream comments in Google+

Tip #32: Controlling your stream updates. More than just correcting post mistakes or deleting them altogether, you can also disable comments on a post, as well as disable your post from being reshared in Google plus. Click the arrow for those options.
modifying stream updates in google plus 40 Google Plus Tips for NewbiesModifying stream updates is pretty easy.

Using Shortcuts in the Google bar for Quick Google+ Status Updates

It is available while logged into your Google account, and using nearly any Google services.
One of the changes Google has made for the user experience is the addition of the Google bar. Here’s a screenshot of mine.
google bar 40 Google Plus Tips for NewbiesIt is available while logged into your Google account, and using nearly any Google services. Play around with yours to get familiar, but there are two handy features worth pointing out.See Chrome extensions later in this post for a toolbar based notifications.
Tip #33: Google bar share button: Click this and the status Google plus stream update box pops up. Handy and useful to have such functionality without being “in” Google plus.
Tip #34: Your Name on the Google bar: Gives a dropdown with links to take you directly to your profile page, circles page, account settings and privacy.

Utility Circles

Tip #35: Using circles to save stuff. This is where the use One problem I had early on, was there were so many great Google+ Tips coming through my stream I wasn’t sure what to do with them. One of the sharp people in my circle, Linda Lawrey had another great suggestion I’d like to pass on to you.
  • Create a new circle for what you’d like to save (I called mine Google+ Tips).
  • Using an alternate email you have, add a new person to this circle.
  • When you find something worth saving, share the content with just that circle.
  • When wanting to reference these “saved” items, simply select that circle on the left hand side of Google+ under “Stream“.

Adding Google Plus Functionality with Chrome Extensions

Chrome extensions are a great way to add functionality and productivity to your web experience.
Haven’t had a ton of time with extensions, but have worked with a few. May do a more detailed post on Chrome extensions for Google+ at some point. Here are a few Chrome browser extensions that stood out to me.
Tip #36: Facebook Stream in Browser. Useful tool from the folks at Crossrider, get it here. First alerted to this from Mari Smith.
getting facebook stream in google plus 40 Google Plus Tips for NewbiesWhat Facebook looks like in Google+ with “Google+ Facebook”
Tip #37: Extended Share for Google Plus. Simple way to share Google+ content on Facebook or Twitter. It’s here.
The following extensions were first brought to my attention by Ryan IT Guy.
Tip #38: Helper for Google Plus. Can share/send posts to Twitter, offers post translation as well. Find it here.
Tip #39: Surplus. It’s the notification bar from the browser toolbar, so you can leverage the notification bar regardless of what site you are on. Also has desktop notifications. Get it here.
Tip # 40: +Photo Zoom. Magnifies photos to full size when hovering. Get it here
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